Blending realities since 2012.
Click on a section to learn more
Click on a section to learn more
Pop Up Gaming (PUG) is a unique live interactive experience marrying social interaction with immersive virtual reality. We want to continually develop our company and business model to ensure that the virtual reality experiences are always fun, exciting, engaging, and memorable. We defy convention and are unlike anything that came before and we look to push the interactive industry further.
Whether you are looking for consulting to get to a better understanding of new technology or a full turn key experience, we can help. From initial creative development to location shooting all the way through stitching and post production, PUG has years of practice perfecting VR video. Here at PUG, we also has vast experience with distribution: app development, headsets, web, or any combination required. The possibilities are endless.
Here at P.U.G., we offer a wide variety of services to get the perfect unique perspective for any project or event. For pricing and more information, please contact us. Click on an image to learn more about that service.
Four players per cart
Play together in our Escape the Room game!
Or use the carts to play any other VR content including Tiltbrush, the Ubisoft Escape Games, and more
Four players per team, up to four teams competing simultaneously!
So many minigames, every play is a unique experience
Can be completely custom branded in game
Single and multiplayer VR set ups
Ready to deploy where needed
Comes with access to a variety of VR games and activities
Use virtual and augmented reality to let someone try your product
Can be used with clothes, accessories, cars, or anything you can think of!
See the evolution of virtual reality
Our collection is one of the biggest of its kind, started in the early 1990s
More than 50 pieces of VR technology spanning two centuries
Get VR Filming and editing for your events!
A unique experience and perspective
VR Livestreaming available
Holographic signage
Single fan or full wall available
Customizable to your logo and needs
Speciality goggles overlay reality with real time holograms
360 degree VR capture available via rover, human backpack, and aerial drone
FPV 360 Capture
Please contact for full specifications
A three minute race against time to disarm the chair.
Use augmented reality to find clues!
2-player or solo experience
Get the following through us!
Gameacon Winner: Best VR Game 2016
US Patent 10,179,598: Mobile VR Cart
Patent pending: VR Glove over DMX 512
Various "Pop Up Gaming" Trademarks
Video Games Live, Touring with since September 2013
ANTVR at E3, June 2015
Private Parties and Events Since June 2016
Electronic Entertainment Expo E3, June 2016
Electronic Entertainment Expo E3 Live, June 2016 See our interview here!
NJ ComicFest, July 2016
VRLA 2016, August 2016
NJ ToyCon, September 2016
Gameacon Atlantic City, October 2016, Award Winner
West Milford Public Schools, December 2016
VRLA 2017, April 2017 with Rank 17
DIVE SWIM WEEK, July 2017
World’s Fair Nano Brooklyn, September 2017
World’s Fair Nano Brooklyn, September 2017 with HTC Vive
NYVR, October 2017 with HTC Vive
Art in VR NYC Brooklyn Event with NYVR, January 2018 with Jump Into the Light
Marc Jacobs Beauty Event at SoHo Grand Hotel, NYC, February 2018
Funny Books Comics and Stuff, Pop Up VR Arcade, June 2018
TN Miami, Maybelline Fall Show September 2018
Big Apple Comic Con, March 2019
NY Auto Show, April 2019 with BeTerrific
White Plains Mall Comic con, April 2019
Sidra Bell Dance Company, June 2019
Ulysses Nardin AR with Bombshell Productions, July 2019
Splendor by Dragone in Wuxi China, December 2019
Garth Brooks The Stadium Tour with MooTV, 2021
Kevin Smith VR- August/September 2021
NJ Devils Hockey, Holofan Jersey Launch Setup, December 2021
Christie’s Auction House Event with Creator Up, 2022
SNHU Graduation in VR with Prosper XR, April 2022
Stranger Things Season 4 Launch Promo NYC, May 2022
Christie's Auction House Gala with Creator Up, October 2022
Immersive King Tut with Dreamland XR, October 2022
Funny Books Comics and Stuff, FunnyRama Five It's Alive, October 2022
Immersive Van Gogh with Paquin Entertainment
The Unreal AR Garden in San Francisco with Enklu
Continuing AR/VR/XR Education at the Cheshire Home, starting in April 2023
XR has become the blanket term to cover VR, AR, and MR.
Virtual Reality is an entire digital world created to be viewed in a special headset.
Augmented Reality is digital content to be viewed through a special device that overlays that content onto the real world.
Mixed Reality is a combination of both real world and digital content working seamlessly together.
360° allows the viewer to look all around them in any direction within a sphere while 180° only allows the viewer in the front half of the sphere.
One type is a "live action recording." This is done with special VR cameras on location. A live action recording immerses the viewer as if they were there in person. Such experiences have minimal inveractivity and a largely a viewing experience.
A second type of VR content are interactive experiences. These are created in 3D game engine software. Photo-releaitstic scanning of objects and envinroments can be added for a more realistic experience. These experiences are meant to get the user involved.
Cardboard headsets are the cheapest and easiest option. A mobile device is placed into a special cardboard viewer with built-in optics. It is then held up to the face and the mobile device's accelerometer is used to track movement in the VR world. These can and should be used with personal mobile devices, making them great for entry-level VR experiences. Combined with the ability to brand and mass manufacture, these are take home souvenirs from events. These experiences are 3DoF (see below).
Tethered headsets are designed to work with PCS and graphics cards. The user is tethered to the machine via a cable transporting data and power. These headsets are the best in terms of power and graphical ability. Experiences in such headsets can be 3DoF or 6DoF (see below).
Mobile standalone headsets are designed to work by themselves out of the box with no PC required. In terms of power and graphics, these sit somewhere between cardboard and tethered headsets. Experiences in such headsets can be 3DoF or 6DoF (see below).
Augmented reality requires special AR glasses or headsets. You can also use the camera on a tablet or phone to get a magic window into the digital world.
3 Degrees of Freedom (3DoF) is content where it is possible to look around in all directions (up, down, left, right), but the user's position is completely static. Such systems do not require the user to be tracked. Most VR video is 3DoF.
6 Degrees of freedom (6DoF) is content where it is possible to look around in all directions (up, down, left, right) and move your body around the space. These experiences are considered "roomscale" and require the user to be tracked. Most VR games are 6DoF.
Monoscopic is 2D video, while stereoscopic is 3D video. Monoscopic video is normally higher resolution as both eyes see the same pixels. Stereoscopic has lower resolution, as both eyes see slightly different pixels. This pixel difference creates more depth and a 3D type effect.
Special audio is audio that is tracked to the user's head position. If a person is behind the user to their left, the user will hear them in that location until they turn to face them. Upon turning to face the person, the audio corrects and sounds like they are in front of you, just as in the real world.
We're happy to answer! Please contact us.